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SEPTEMBER ISSUE BEHIND THE SCENES

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Watch the Louis vuitton Men’s Spring 2016 fashion show Live | #LVLive

                      Watch the Louis Vuitton Men’s Spring 2016 fashion show live -follow the link below: http://eu.louisvuitton.com/eng-e1/homepage

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September Issue
View September Issue
“In fashion publishing circles, Vogue Magazine’s September Issue is the biggest and most important magazine of the year. In 2007 a film was produced around the making of Vogue Magazines September Issue and depicts the team’s creative effort and passion that goes into its creation and publication.”“Fashion is more than what you buy or wear – it is about identity, creativity and imagination.”

The launch of the inaugural edition of the Hyde Park Corner September Issue not only encompasses the values expressed in this quote, it also underwrites the premise of immersive content marketing. Hyde Park Corner plays host to 130 speciality stores and 500 foremost international brands and has positioned itself as the hub of international luxury in Africa – a much sought after retail destination and shopping experience. Tapping into this unique offering and experience and sharing it with a much broader audience is a key attribute offered by the addition of a glossy annual magazine such as the Hyde Park Corner September Issue.

The content of the magazine represents the international world of fashion and lifestyle and nurtures the continued importance of dialogue across the important stakeholders of the industry: retail, design and end-user. In addition the contextualised editorial approach creates a subsequent fashion destination equal to Hyde Park Corner.

Every tenant is part of the visual narrative, whilst the carefully curated product featured acts as a storefront on the pages of the magazine. The essence of immersive marketing is stepped up with a selection of beautifully conceptualised installations throughout the centre which adds yet another layer of a luxury and edited shopping experience.

Jackie Burger, Special Guest Speaker, September Issue Launch Event

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